If you weren’t convinced about the potential for photos to help both attendees and non-attendees remember your organization long after an event, just think about Ellen DeGeneres’ epic selfie sharing at the Oscars a couple years ago.
Do I remember who won the Oscar for best actor? Nope, but I do remember the selfie, and so do the millions of other people who shared it online.
Here are three ways you too can use photo sharing to enhance your upcoming event.
Location, Location, Location
Sure, it’s easy to have the MC announce a hashtag at the beginning of dinner, but as your event picks up speed, attendees are going to forget the hashtag and become too busy to take photos.
Make sure the hashtag appears on all your materials and set aside a specific place for photos, like a photo booth or background with your company’s name and logo.
If you don’t think your event lends itself to a photo booth, think outside the booth. For example, the team at non-profit fundraising firm, Heyman Hustle took photos of runners crossing the finish line with their sponsorship banner in the background and uploaded an album to Facebook.
If you have the staff available, name one person to be in charge of monitoring this traffic during the event. During slow times, your social media maven can post to Facebook, Instagram, Google+ and Twitter to keep the hashtag trending. This person can also answer questions coming through using the hashtag and make attendees feel part of the conversation.
You can also email a link to the attendees with your thank you note after the event.
Award the Best
If the designated photo area and the live-streaming didn’t encourage an attendee to tweet or share a photo on Facebook, the chance of a prize surely will!
You don’t need to break the bank, as prizes can be especially worrisome for non-profits with small budgets. What about taking home the flowers you’ve already paid for as centerpieces or getting their photo taken with the keynote speaker?
How about reserving a spot at the head table during the closing dinner of your conference?
Of course, if you have the budget, buying a nice gift that makes sense for your attendees – an iPod at a communications conference, for example – can go a long way in convincing people to use your hashtag.
In the end, promoting photos through these channels will help your organization and event success. You will easily be able to gather all of the user-produced photos from your event by visiting Facebook, Instagram and Twitter and searching for your hashtag.
Photos can help enhance any event – both for the attendees and the organizers.
Now, Say Cheese!