The events industry is growing all around the world. It’s getting bigger and bigger specially in countries such as U.S, U.K, Japan, Australia, Brazil, and Sri Lanka to name a few. With that growth comes a need for adequate technology that meets this millannial generation’s expectations and the means to make use of such technology to make event planning and production simpler and easier. While the use of new technology makes a difference for event-goers around the world to find and attend to events, it is important to note how it restructures the industry as a whole.
Today in 2019, Event Industry is an ideal example of an industry in transition, progressing with innovation. Being a global industry which is highly infulenced by societies and their cultures, new technology tools and solutions are appearing from everywhere in the world.
A new phenomenon that has graced the industry’s scene is ‘Experiential Events’. Events that allow guests an opportunity to engage are currently gaining popularity and have in fact only just begun. I’d say, in 2019 it’s more about creating the experience, less about creating a floor-plan, of course that being said ‘organizing’ plays a pivotal role to the success of any event. The industry has been transitioning from being merely organisational to largely experiential.
What are Experiential Events?
‘Experiential Events’ are about designing an event that actively engages all five senses — to be able to touch, see, taste, smell and hear.
Everything from the event’s layout, to the aroma/feel, to the taste of the food must create a multi-sensory experience for the guests, such that it successfully communicates the message and focus of the event and strikes a good connection with the event agenda. It definitely must capture the uniqueness of the event and the experience, the host wants to create for their guests.
It is interesting to note the rapid infusion of ‘digital’ in the events world. Over the last 2-4 years, we have embraced new platforms like online RSVPs, wedding websites, virtual weddings etc.
Today, we tend to gauge the success and failure of many such events by the level of social media engagement pre and post event. Technological advancements have in fact resulted in an otherwise unusual level of guest engagement.
Everything is going Mobile!
Smart phones are taking every industry by storm, and the events industry is no exception. Over 4 billion active smartphones are being used in 2019. We all know that number can only increase atleast during the coming decade until the next generation of technology shows up making smartphones redundant. But that is just way too far ahead for me to speculate today.
Virtual event planing wasn’t feasible until recently. Simply because of the communication nightmare and organizing effort involved in putting together even a small scale event. Today, on the other hand, through online-platforms like Booklu – events are easy to organize, to customize, and to make highly interactive and way more beneficial.
But how does ditching “normal” event planning for virtual actually help? Let’s see the benefits a Virtual Event Planning Marketplace can bring.
Benefits of Virtual Planning
The biggest benefit for the virtual event planner is convenience. It is quicker, easier, cheaper and in a nutshell, convenient. Convenience for the event attendees as well as the vendors.
2. Less Travel
Another major benefit is that hosts, as well as the vendors, don’t have to travel. They can all have real-time interaction while sitting in the comfort of their homes. This is a cost-cutter and time-saver for the vendors.
3. Larger Audience
One big advantage of being a virtual event planner is also the fact that it allows you to reach out to a larger audience. If you are planning to work with vendors from different geographic locations, corresponding virtually might be the better option.
4. Access to Information
It also allows you to gather a lot of event information and data, just as good and more convenient as running around and meeting with people. With such information, you can very easily and accurately measure the success and reach of your event.
Apart from the convenience aspect, virtual event planning, in general, requires lesser effort and time.
5. Staying On Track
An event planner generally has to work with a big check-list to make sure that everything is perfect. But when going virtual, the check-list is cut-down to less than half, literally.
Though it is totally undeniable that we still have a long way to go to have the technology that will make virtual event planning stand alone in the events industry. The age that we are living in is moving full steam ahead into the digital age of event planning!
A general misconception when it comes to virtual event planning, is that there won’t be ample opportunities for interaction and networking with new people from the industry. But if you see the current state of virtual event planning, you would be surprised by the results.
Event vendors are able to make interactions and are able to network just as amazingly as in the case of ‘normal’ event planning. Given the technology and tools provided to event vendors, the interactions become seamless. They know who they are interacting with and they can do it just as well on an online platform via live-chat.
For example, if you take a general event, not only can the event guests register online, but online platforms also allow you to track the attendee’s activities with various online surveys during the event. This provides you with a lot of useful event data to help you with your next event.
Today virtual event planning has an unimaginable scope for vendor and host engagement. This includes live chats, collaborations and much more.
With all these technological advancements it still won’t be wrong to say that virtual event planning is in it’s infant stage. There is a lot more scope to it than what we see today. There are a lot of unimaginable dimensions to virtual event planning that might become the reality of tomorrow.
Going with the current scenario, virtual event planning has a strong potential to be the conquerors of the event industry in the upcoming years.
Virtual event planning is just the tip of the iceberg. Whether you like it or not, technology has, is and will be revolutionizing the events industry in multiple ways and the only way to go is forward.
Wish to know how you can transform your event with Booklu’s online event-planning platform? Read more about it here or just head to Booklu.com and start your virtual event planning experience right away. Booklu will help you throughout your planning process (starting from the idea, browsing venues and other service providers, booking, communicating, making secure payments, budgeting.. all the way till the end of the event where you rate and review your suppliers on their services.
Also, dont forget to check Booklu out on Facebook and Instagram to see where we are at in the journey in revolutionizing event planning, Globally!!
So what are your ideas on the future of events? I’d love to know. Leave a comment below. 😉